How to make AI videos for Facebook that friends, family and groups share - RefVid
Turn your own photos into videos in minutes · Your first video is free, no watermark
First video free, no cardGenerating confirms everyone pictured agreed. Terms
You make an AI video for Facebook by saving the pet, person or product you want on screen, generating a vertical 9:16 clip around a moment people want to pass on, adding sound and captions, and posting it as a reel with the AI label where it applies.
Facebook spreads through shares to friends, family and groups more than through a stranger's feed, so this guide is built around shareable moments, with real RefVid clips of Biscuit, an AI-made corgi, and the prompts behind them.
Facebook settings: vertical reels, the subject in the centre
- Facebook now shares most videos as reels, and reels play full screen in 9:16. Generate in 9:16 and keep the face, the pet and any text in the centre of the frame, so the clip still reads when Facebook shows a smaller or cropped preview in the feed, a group or a Messenger chat.
- Build each reel from clips of 5 to 10 seconds, one moment per clip. In RefVid, a clip on Kling 4 can run from 3 to 30 seconds and on Kling 3.0 Omni up to 15. A single 5-second moment, like a dog meeting its birthday cake, is often a complete reel on Facebook.
| Setting | For Facebook | Why |
|---|---|---|
| Aspect ratio | 9:16 | Reels play full screen on phones |
| Framing | Subject and text in the centre | Previews in the feed, groups and chats are smaller and may be cropped |
| Clip length | 5–10 s | One moment per clip; join clips for a longer reel |
| Resolution | 720p to test, 1080p to post | Re-do cheap drafts, upload the sharp final |
Step 1: pick a subject people share: a pet, a family, a local shop
Pets, birthdays, holidays and old photos brought back to life are the clips people forward to a sister or post in a group. Pick the subject your Page or profile is about, and save it once in RefVid from 1 to 5 clear photos: a straight-on face, a side view and one full body for a pet or person; the front, back and label for a product.
AI models redraw a face a little differently every time, and on Facebook the audience is often people who know the real dog, the real grandparent or the real shop. Every clip made from the saved subject starts from the same photos. Up to 3 saved subjects can share a clip, so a family member and the dog appear together in one generation.
Step 2: write one moment, with a reaction at the end
- A Facebook reel works when it is one small moment with a payoff: the cake arrives, the present opens, the pet looks up. Write the setup in the first shot and the reaction in the second, each as who, does what, where, and how the camera sees it.
- The two shots behind the Pet Birthday clip above, with Biscuit as the saved pet: "Biscuit sits at a little table wearing a tiny striped party hat, colourful balloons behind, a small birthday cake with three lit candles in front. Warm home light, gentle push-in." and "Biscuit looks up at the camera next to the cake, tilts its head and makes one small happy sound in its own natural voice."
- Warm, homely words (cosy living room, fairy lights, morning light) suit Facebook's family feed better than ad words. A clip takes up to 3 shots, and the model cuts between them for you.
Step 3: sound, captions and the AI label
- Kling 4 always generates its own sound, Kling 3.0 Omni can, and quoted lines in a prompt are spoken, like Leo's birthday wish above. Many people scroll Facebook with the sound off, so add captions for any spoken line; Facebook can generate them automatically. Music you add should come from Facebook's own music options or from Meta Sound Collection, Meta's free library for Facebook and Instagram, not from a song you downloaded.
- Meta asks you to label photorealistic video or realistic audio made or changed with AI, using the AI label when you post, and it can show an "AI info" label itself when it detects one. Do not make a real person say or endorse something without their consent. Check every frame before posting: AI clips still slip, for example with an extra paw or a collar that changes between shots. Redo the shot or cut around it.
Step 4: post to a Page, groups and from Instagram
- Post from a Page or from a profile with professional mode turned on, which give you reel insights. Meta Business Suite schedules reels for a Page, so a week of clips can go out on a steady pace while you make the next ones.
- Share a reel into the groups it fits, following each group's rules on promotion, since a group puts the clip in front of people who already care about the topic. If you already post Reels on Instagram, you can share them to Facebook automatically from Accounts Center, but write a Facebook caption that speaks to the people who will see it there.
Original clips, not reposts, and how to start free
- Meta shows fewer reels from accounts that repost other people's videos and can take them out of monetization; adding a watermark or a few edits to someone else's clip does not make it original. A clip of your own character, generated for your Page, is original. When a format is trending, remake it with your own subject instead of reposting it.
- Start with the free clip. Every new RefVid account gets one free 5-second video on Kling 3.0 Omni at 720p, silent, with no card and no watermark. Save your pet, person or product, write one moment, generate, download the MP4 and add sound in Facebook. After that you pay per second of video; current prices are on the pricing page.
More how-to guides
Frequently asked questions
Can I make AI videos for Facebook for free?
Yes, to start. A new RefVid account gets one free 5-second Kling 3.0 Omni video, no card and no watermark. It is silent, so add sound in Facebook when you post.
How to make money with AI videos on Facebook?
Facebook pays some creators through its monetization programs, which a professional profile or Page can check for in its dashboard; eligibility depends on country and audience. Meta does not reward reposted or unoriginal video, so make your own clips around your own character, pet or product.
Do I have to label AI videos on Facebook?
Meta asks you to label photorealistic video or realistic audio made or changed with AI, using the AI label when you post, and it can add an "AI info" label itself. It is the safe default for any AI clip of a person.
Can I turn a photo of my pet into a video for Facebook?
Yes. Save the pet from 1 to 5 photos, pick a template such as Pet Birthday or Pet Comes to Life, and generate a vertical clip. All the dog clips on this page show Biscuit from one set of four photos.
Should I post the same AI video on Facebook and Instagram?
You can: Accounts Center shares Instagram Reels to Facebook automatically. Write a separate caption for Facebook, and check that the music you chose is available there too.
By Louis Chi