Ecommerce product videos from the photos you already have

What an ecommerce video has to do

An ecommerce video has one job a brand film does not: it must show the exact item the buyer will open. The same shape, the same colour, the same label, from more than one side. A clip that looks better than the product but differs from it brings returns and bad reviews, not sales.

That rules out text-to-video for product clips. A prompt like "a white serum bottle with a gold dropper" gives you a plausible bottle, never yours. Reference-to-video models such as Kling 3.0 Omni take photos of the real item and treat them as what must appear, which is what a listing needs.

Start from the photos on your product page

Your listing photos are usually the best references you have. In RefVid, "New subject" takes a product page link and reads the photos from it: a Shopify store, an Amazon listing, or any shop page that describes its product in structured data. It keeps the first five real photos of at least 300 pixels.

If you only have one good photo, the product page can draw three more angles from it, with the same shape, colours and label text, so the video model has more than one view to work from. Remove photos with price stickers, protective film or props that are not part of the product: the model treats whatever is in the references as part of the item.

Four clips that cover a listing

Most product listings need the same four clips: a turntable, a hero reveal, an unboxing and a person holding the product. Each exists as a template that opens the studio with its shots, shape and length already set. Add your product, change the wording if you like, and generate.

1. A 360° turntable: a slow spin on a studio turntable, square, 5 seconds. It goes on the product page next to the photos and answers "what does the back look like".

2. A hero reveal: the product on a dark pedestal, a sweep of light, a push-in to the label, wide 16:9. For the top of a product page, a launch post or a YouTube header.

3. An unboxing: hands open the box, lift the product out and turn it to the camera, vertical 9:16, 10 seconds with sound. It shows what arrives, which is what shoppers on TikTok and Reels look for.

4. A UGC clip in hand: a presenter holds your product up to a phone camera and says one line, vertical with sound. The presenter is a second saved subject, so you can reuse the same face across many products and many hooks.

One product, every channel

The same product has to fit three shapes: square for product pages and shopping feeds, vertical 9:16 for TikTok, Reels and Shorts, wide 16:9 for your site and YouTube. Because the product is saved once, each shape is just another generation from the same photos, and the clips match each other.

Lengths run from 3 to 15 seconds. Short loops of 3 to 5 seconds suit product pages; 10 to 15 seconds leaves room for an unboxing or a spoken line. A clip can also hold up to three subjects, for example the product, a presenter and a second product for a bundle.

Check before it goes on the listing

Watch every clip at full size before you publish it. The label and logo should read the same as on the real item; small text is the part most likely to warp, so keep the takes where it holds. Colours should match your photos, and the size should look right next to a hand.

Do not show what the product does not do or include: an accessory that is not in the box, a result it cannot deliver. Marketplaces and ad platforms have their own video rules, and some ask you to label AI-generated content, so check the current rules of each place you post to.

Making it in RefVid

Create a product from a link or from your photos, then pick a template or write your own scene with the product's name in it. Every clip is listed on the product's page, so takes are easy to compare. Videos have no watermark, free or paid, and a failed video gives its credits back.