AI product video statistics: what people actually make - RefVid
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Statistics as of November 6, 2026, refreshed on the 1st of each month. 55% of the videos people made on RefVid have a product as the subject, the average clip is 5.4 sec long, and 64% start from a ready-made template.
These numbers come from the 391 videos that 344 people outside our team finished on RefVid between October 27, 2026 and November 6, 2026, counted anonymously and rounded. Below them are public market and viewing numbers, each with a link to its source.
Key statistics from RefVid
- Between October 27, 2026 and November 6, 2026, 391 videos were finished by 344 people outside our team. 85% of them were made on free signup credits, so these numbers describe first videos more than seasoned workflows. 86% of started generations finished; the credits of the rest went back to the account automatically.
- Products lead: 55% of videos show a product, 27% a person or character, and 18% were made from a prompt alone, with no subject photos.
| Statistic | Value |
|---|---|
| Videos finished by people outside our team | 391 |
| People who finished at least one video | 344 |
| Started generations that finished | 86% |
| Videos made on free signup credits | 85% |
| Videos with a product as the subject | 55% |
| Videos started from a template | 64% |
| Videos made from a product template | 41% of all videos, 64% of template videos |
| Most-used template: 360° product turntable | 28% of all videos |
| Median time from Generate to a finished clip | 2 min |
How long and in what format: AI video statistics by clip
- The average clip is 5.4 sec and the median is 5 sec: 79% of all videos are exactly 5 seconds long. Only 8% run 10 seconds or more, which matches how product clips are used, as a short loop on a product page or the first seconds of an ad.
- Vertical 9:16 makes up 42% of videos, landscape 16:9 31% and square 27%. Most clips are silent 720p, the setting the free credits pay for.
| Setting | Share of videos |
|---|---|
| Exactly 5 seconds | 79% |
| 3–4 seconds | 11% |
| 6–9 seconds | 2% |
| 10 seconds or longer | 8% |
| Vertical 9:16 | 42% |
| Landscape 16:9 | 31% |
| Square 1:1 | 27% |
| With sound | 17% |
| 1080p (the rest 720p) | 3% |
| Two or three shots in one clip | 4% |
Which AI video models people choose, and how often each one succeeds
- 9 models made videos in this period, and Kling 3.0 Omni made 66% of them. That is mostly because the free signup credits run on Kling 3.0 Omni at 720p without sound; paid clips start on Kling 4, which costs more per second and adds sound.
- Success rate is the share of generations that ended in a finished clip instead of an error; the credits of a failed one go back to the account. Median wait is the time from pressing Generate to the finished clip. Both are shown only for a model with at least 20 finished or failed generations in the period, so no rate rests on a handful of tries.
| Model | Share of videos | Generations (sample) | Success rate | Median wait |
|---|---|---|---|---|
| Kling 3.0 Omni | 66% | 310 | 83% | 2.1 min |
| PixVerse C1 | 20% | 80 | 99% | 1.4 min |
| Kling 4 | 5% | 18 | Under 20 tries | Under 20 tries |
| Vidu Q4 | 4% | 21 | 71% | 4.2 min |
| Wan 3.0 | 3% | 13 | Under 20 tries | Under 20 tries |
| Vidu Q2 | 2% | 9 | Under 20 tries | Under 20 tries |
| Gemini Omni Flash | <1% | 1 | Under 20 tries | Under 20 tries |
| Happy Horse 1.1 | <1% | 1 | Under 20 tries | Under 20 tries |
| MiniMax H3 | <1% | 1 | Under 20 tries | Under 20 tries |
| Seedance 2.5 | 0% | 3 | Under 20 tries | Under 20 tries |
Free vs paid generations: what people make and how it turns out
- 15% of finished videos were made by accounts that had bought credits or a plan; the rest ran on the free signup credits. The free credits pay for one silent 720p clip on Kling 3.0 Omni, so free videos cluster there, while paid ones can use any model, length, sound and resolution.
- Each column counts its own generations, so the shares compare like with like: the sample row says how many generations stand behind each column.
| Measure | Free signup credits | Paid credits |
|---|---|---|
| Generations finished or failed (sample) | 388 | 69 |
| Finished videos | 331 | 60 |
| Success rate | 85% | 87% |
| Median clip length | 5 sec | 8 sec |
| Videos with sound | 14% | 35% |
| Videos in 1080p | 2% | 12% |
| Videos made on Kling 3.0 Omni | 68% | 55% |
| Median wait, Generate to finished clip | 2 min | 3 min |
How many people come back to make another video
- Of the 344 people who finished a video, 1% made videos on two or more different days, which is how we count a returning user. 8% made two or more videos in all, and each person finished 1.1 videos on average.
- Most people in this period made their first and only free clip, so this is the number to watch from one monthly snapshot to the next.
| Statistic | Value |
|---|---|
| People who finished at least one video (sample) | 344 |
| Returning: finished videos on 2 or more different days | 1% |
| Finished 2 or more videos | 8% |
| Finished 5 or more videos | 1% |
| Finished videos per person, average | 1.1 |
AI video generator statistics: the market
- Two market research firms put the AI video generator market at roughly 700 to 800 million US dollars in 2025, growing about 19–20% a year to more than 3 billion dollars by the early 2030s. Marketing is the largest use for these tools in both reports.
- These are estimates from paid reports, quoted from the publishers' own summary pages; the two firms define the market slightly differently, so their numbers do not match exactly.
| Statistic | Value | Source |
|---|---|---|
| AI video generator market size, 2025 | USD 716.8 million | Fortune Business Insights |
| Forecast, 2026 → 2034 | USD 847 million → USD 3,350 million (18.8% a year) | Fortune Business Insights |
| Marketing and advertising share of the market, 2026 | 33.88%, the largest application | Fortune Business Insights |
| Text-to-video share of the market, 2026 | 46.25% | Fortune Business Insights |
| AI video generator market size, 2025 | USD 788.5 million | Grand View Research |
| Forecast, 2033 | USD 3,441.6 million (20.3% a year from 2026) | Grand View Research |
Short video and viewers: public numbers
- Short wins attention. In Vidyard's analysis of more than 940,000 business videos made in 2024, 65% of viewers watched videos under one minute to the end, against 20% for videos over 20 minutes. In Sprout Social's 2026 Content Strategy Report, 52% of social users said short-form video under 60 seconds is what they interact with most on Instagram, and 48% on Facebook.
- That lines up with what RefVid users choose on their own: 79% of videos are 5 seconds long, and 42% are vertical.
| Statistic | Value | Source |
|---|---|---|
| Viewers who watch a business video under 1 minute to the end (2024 data) | 65% | Vidyard |
| Viewers who watch a business video over 20 minutes to the end (2024 data) | 20% | Vidyard |
| Business videos created on Vidyard in 2024 | 943,305 | Vidyard |
| Social users most likely to interact with short-form video on Instagram (2026) | 52% | Sprout Social |
| Social users most likely to interact with short-form video on Facebook (2026) | 48% | Sprout Social |
How we compiled this data, and before you cite it
- RefVid numbers: one read-only query on November 6, 2026 counted finished and failed generations by model, length, format, template, subject type and account tier, and for each account how many videos it finished on how many days. Accounts of our own team and test accounts were left out, and nothing that could identify a person was read or kept: no emails, IP addresses, prompts or videos. The period is short, October 27, 2026 to November 6, 2026, and most people were on their free first clip, so treat the shares as an early snapshot, not a trend.
- We take a new snapshot on the 1st of each month. The date line at the top of the page is the date of the snapshot, and every earlier snapshot stays in the history table at the end of the page.
- Public numbers: quoted from each publisher's own page on November 4, 2026, with the date range they state. We left out widely repeated figures whose original source we could not open and check.
How to cite these statistics
- RefVid, “AI product video statistics”, snapshot of November 6, 2026, https://refvid.com/ai-product-video-statistics. You are welcome to quote any number on this page: please link to the page and give the snapshot date, since the numbers change every month.
- Quoting a model's finished share or wait? Link straight to its table, https://refvid.com/ai-product-video-statistics#models. The same per-model figures are also a CSV file, one row per model from the snapshot of November 6, 2026: clips started, finished and failed, the finished share, the median wait in seconds and today's price per second and per clip. Reuse it freely with a link to this page.
Snapshot history
- Every snapshot of this page, newest first. Earlier rows are never edited, so a number quoted from an older snapshot can still be checked here.
| Snapshot | Period | Videos finished | People | Started generations that finished | Product as the subject | Average clip length | Made on free credits |
|---|---|---|---|---|---|---|---|
| November 6, 2026 | October 27 – November 6, 2026 | 391 | 344 | 86% | 55% | 5.4 sec | 85% |
| November 5, 2026 | October 27 – November 5, 2026 | 336 | 290 | 84% | 55% | 5.6 sec | 83% |
| November 4, 2026 | October 27 – November 4, 2026 | 207 | 173 | 83% | 59% | 5.9 sec | 75% |
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Frequently asked questions
What do AI product video statistics show in 2026?
In RefVid's data from October 27, 2026 to November 6, 2026, 55% of finished videos had a product as the subject, the average clip was 5.4 sec, 79% were exactly 5 seconds, and 64% started from a template, most often the 360° product turntable. Market research puts the AI video generator market at about 0.7–0.8 billion US dollars in 2025, with marketing as its largest use.
How long should an AI product video be?
Most people choose 5 seconds: that was 79% of the videos finished on RefVid in this period, and the average was 5.4 sec. Vidyard's 2024 data shows why short works: 65% of viewers watch videos under one minute to the end.
How often does AI video generation fail?
On RefVid, 86% of 457 finished or failed generations between October 27, 2026 and November 6, 2026 ended in a finished clip, and the median wait from Generate to the clip was 2 min. The model table on this page gives the rate and wait for each model with at least 20 generations; the credits of a failed generation go back to the account.
Which AI video statistics here come from RefVid itself?
Every table except the two on the market and on viewers: videos, people, success rate, product share, templates, length, format, sound, resolution, shots, models, free vs paid and returning users. They are anonymous aggregate counts from RefVid's database, rounded, with our own team's accounts left out. The market and viewing numbers come from Fortune Business Insights, Grand View Research, Vidyard and Sprout Social, linked on the page.
How much does an AI product video cost on RefVid?
Your first clip is free with the signup credits. After that a single clip starts at $2.99, one-time credit packs start at $9.90 and monthly plans at $10; credits never expire. A 5-second clip on the cheaper model uses fewer credits than the same clip on Kling 4.
How often is this page updated?
On the 1st of each month. We take a new snapshot of RefVid's numbers, re-check every public source, set the date line to the snapshot date and add the snapshot to the history table at the end of the page. Earlier snapshots are never edited, so an older citation can still be checked.